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Featuring Forrester Principal Analyst Malachi Threadgill and moderated by John Steinert, CMO TechTarget, this interactive webinar explores how companies can deliver better on increased revenue by overcoming some basic – and yet critical – barriers to addressing actual customer needs. Watch now to learn more.
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Watch this interactive webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what Sales really needs from Marketing right now and provides clear insight on how teams can align to reach revenue goals in the near term.
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Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.
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Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
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Access this webcast to learn how using the latest intent data and AI-driven technologies can transform their productivity and yields from a market, an ICP, or a set of named ABM accounts.
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Adapting to change is hard for today's professional architectures, but with the dynamics of the industry, change is a must. This webcast will show how to gain successful agility and maximize business IT value with the Smart SOA approach. Watch now!
Posted: 13 Oct 2008 | Premiered: Nov 5, 2008, 10:30 EST (15:30 GMT)
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With a variety of new application transformation solutions, businesses are attempting to bring together cloud, mobile and collaborative technologies to expand reach, enhance customer engagement, and drive bigger revenues. Access this video for more on the application transformation evolution and how it can affect your business and its success.
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In this webcast, you will see how a customer is increasing the speed and effectiveness of their packaged apps testing projects by using best practices and testing accelerators. Inside, learn about solutions that can enhance development and testing efforts for business-critical systems that organizations rely on.