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Map Content to the Buyer’s Journey sponsored by TechTarget WHITE PAPER: Open this white paper to learn how to map content to your buyers’ buyer journeys to get them the information they need, and sales made. Posted: 08 Feb 2021 \| Published: 18 Nov 2019 TOPICS: Marketing

How to Use Purchase Intent to Refocus ABM Priorities sponsored by TechTarget EBOOK: This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here. Posted: 08 Feb 2021 \| Published: 25 Jun 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Sales \| Sales and Marketing Software \| Sales Channels

Part 7: Lead Scoring and Action Triggers sponsored by TechTarget EGUIDE: Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle. Posted: 08 Feb 2021 \| Published: 10 Jan 2020 TOPICS: Market Research \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature \| Master Data Management

What an Actual Marketing Transformation Really Looks Like sponsored by TechTarget CASE STUDY: Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology. Posted: 08 Feb 2021 \| Published: 17 Jun 2019 TOPICS: Artificial Intelligence \| Business Intelligence \| Business Intelligence Software \| Business Process Management \| Business Process Management Software \| Marketing \| Predictive Analytics \| Predictive Analytics Software \| Real-time Analytical Software \| Real-time Analytics \| Sales \| Sales and Marketing Software

Selecting and Engaging Relevant Accounts for ABM ROI sponsored by TechTarget WHITE PAPER: In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market. Posted: 08 Feb 2021 \| Published: 05 Jun 2019 TOPICS: Accounting \| Accounting Industry \| Accounting Software \| Business Intelligence \| Business Intelligence Software \| CIOs \| Marketing \| Sales \| Sales and Marketing Software \| Sales Force Automation

Content Marketing Essentials: Reach Customers Without Breaking Budgets sponsored by Marketo WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message. Posted: 28 Jan 2015 \| Published: 28 Jan 2015 TOPICS: CRM \| CRM Best Practices \| Marketing \| Marketing Literature

Customer experience strategy hinges on insight from analytics sponsored by [24]7.ai EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost. Posted: 28 Jun 2016 \| Published: 24 Jun 2016 TOPICS: Customer Data Integration \| Customer Data Management \| Customer Profiles \| Customer Satisfaction \| Data Analytics \| Data Collection \| Data Integration \| Data Management \| Data Mining \| Data Quality \| Market Research \| Market Trends \| Marketing

Webcast: Thinking Strategically About ABM sponsored by TechTarget and Marketo WEBCAST: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017. Posted: 29 Mar 2017 \| Premiered: Mar 29, 2017 TOPICS: CRM \| CRM Best Practices \| Marketing \| Marketing Information Systems \| Marketing Literature

Salesforce Marketing Cloud Takes Customers Personally sponsored by Salesforce.com EBOOK: Amid the noise of burgeoning channels of communication, Salesforce's marketing automation platform helps companies address customer needs more personally. Posted: 30 Aug 2016 \| Published: 29 Aug 2016 TOPICS: Cloud CRM \| CRM \| Email Marketing \| Marketing

Buyer's Guide: How to Identify Must-Haves to Land the Best CRM Tool sponsored by TechTarget Customer Experience EBOOK: Choosing the right CRM tool is essential for building a successful customer engagement strategy. This buyer's guide details how you can acquire the best CRM tool. Download now to explore features to consider in CRM tools that will help with your purchasing decisions, and learn how the future of your organization could impact your choice. Posted: 07 Dec 2015 \| Published: 07 Dec 2015 TOPICS: CRM \| Marketing

Marketing Communications Reports