WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
EZINE:
In this week's Computer Weekly, we talk to four top IT leaders to find out how they are supporting their organisations through the coronavirus crisis. We look at the security best practices recommended by experts to ensure safe remote working for staff. And the CISO of Equifax explains why the firm is moving to public cloud. Read the issue now.
EZINE:
In this week's Computer Weekly, we talk to the BBC about how the UK broadcaster is using data analytics to better understand its viewers and grow its audience. We look at how CERN is using IT automation in its quest to unravel the mysteries of the universe. And we examine the impact of GDPR on cloud storage. Read the issue now.
EZINE:
In this week's Computer Weekly, there's a hidden environmental cost to the vast volumes of data being generated – we examine what can be done to address it. We talk to the CISO of consumer reviews site Trustpilot, about building trust in IT security. And we look at what IT leaders can do if they inherit a toxic team environment. Read the issue now.
EZINE:
The battle for the right IT staff to transform businesses is changing and recruiters and job-seekers need to be clued up. In this issue, a Belgium-based recruiter gives the lowdown on tech job-seeking. Also read why Dutch beer brewer Heineken has replaced more than 60 different HR systems with SAP SuccessFactors as its central HR system.
EGUIDE:
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
EZINE:
In this week's Computer Weekly, we examine the impact of climate change on datacentres as potential victims and contributors to the problem. We look at the rise of voice channels and how IT leaders can use the technology for better customer experience. And we ask what lessons must be learned from Ecuador's citizens' data breach. Read the issue now.
WHITE PAPER:
Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
EZINE:
In this week's Computer Weekly, we detail the concerns of IT experts about the UK's Online Safety Bill's proposals to weaken end-to-end message encryption. Our buyer's guide continues to look at the issues around integrating SaaS applications, with a particular eye to the proliferation of SaaS during the Covid pandemic. Read the issue now.
EGUIDE:
In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
